The Design Industry Playbook by James Martin

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The Design Industry Playbook by James Martin

Ten years ago, I was in the exact spot you might find yourself in today.

I felt lost, overwhelmed, and struggled to figure out how to stand out in an industry packed with talented designers. My creativity was fading, and every day felt like I was just trying to survive. (Truthfully, I still have those days sometimes!)

The real breakthrough came when I discovered that the key to a fulfilling design career isn’t just about getting more clients—it’s about learning how to thrive both with clients and independently. That realization completely changed my path, and I’ve never looked back since.

Fast forward to today: I’m now a creative partner at Lincoln Design Co., collaborating with an incredible team on projects for Disney, Nike, Netflix, and more. I’ve published a book on creativity, spoken on stages around the world, and built an online community of over a million creatives.

And now, I want to share everything I’ve learned with you inside my course:

The Design Industry Playbook: For Graphic Designers Who Want to Thrive in Tomorrow’s Design World

This program is designed to help you build a long-lasting, profitable design career that sets you apart. You’ll learn how to balance creativity for yourself (Creative Offense) and for your clients (Creative Defense), giving you the tools to succeed no matter the circumstances.

Most importantly, I’ll show you how to rise above the “sea of sameness” and create real opportunities that move your business forward.

Here’s what you’ll learn:

• Learn to consistently generate and communicate brilliant ideas.
• Build unshakable business foundations that protect your time and profits.
• Streamline your client process for smooth, efficient projects.
• Confidently sell your value and communicate your impact.
• Attract and retain clients with exceptional service and relationships.
• Create your own brand that stands out and attracts the right clients.
• Grow your social media presence and engage your audience effectively.
• Find time for personal projects that fuel creativity and income.

I BELIEVE THAT

YOU’VE ALREADY GOT WHAT IT TAKES TO MAKE IT – WE’RE JUST GIVING YOU THE MAP.

The Playbook packs in all the techniques, tricks, and real-world insights I’ve used to carve out my career. It’s your guide to charting your own course in this crazy design world.

YOUR GUT AND CREATIVITY WILL ALWAYS OUTSHINE ANY COOKIE-CUTTER TEMPLATE.

You know what makes your creativity tick—even if you haven’t fully realized it yet. The Playbook will help you hone your craft and show you that your creative instincts are your superpower.

IF YOU HAVE THE DRIVE TO CREATE, YOU HAVE EVERYTHING IT TAKES TO BUILD A DELICIOUS DESIGN CAREER.

You don’t need to follow a one-size-fits-all formula. The Playbook provides the framework to unlock your potential and help you design your own path, using the lessons, methods, and truths from my journey.

You’ll also get all these goodies!

• MBJ font collection
• Copyright transfer docs
• Client questionnaire document
• Pitch decks
• IP guides
• IP guides
• SOW’s
• 40 page brand guidelines template
• Business & personal budget sheet templates
• Terms & Condition templates
• 1 page identity guidelines sheet
• Pricing guide sheet
• NDA’s
• Short form proposal template
• Lots of fun!
• Sub-Contrator agreements
• Long form proposal template

The Design Industry Playbook by James Martin

The Playbook Has FOUR Main Sections:

1. THE 4 Pillars that Make a Complete Designer 
You’ll explore the essential pillars that every designer needs to succeed. These core areas will help you create a well-rounded design career, ensuring growth and stability.

2. Creative Defense – A Designer’s Guide to Attracting, Retaining, and Thriving with Clients
With this module, you’ll set boundaries, create epic client experiences, execute super smooth projects, and run your business like a badass pro—without running yourself into the ground.

3. Creative Offense – A Designer’s Guide to Owning Your Creativity and Making Money Beyond Client Work
Balance the hustle of client work with building your own brand. Not only does this protect you from de-energising work, it also boosts your revenue streams so that you’re not just trading time for money. More creativity, more cash, more balance.

4. Trick Plays – Advanced Tactics to Scale Your Design BusinesS
Learn advanced tactics to scale your design business, automate growth, master client networking, upsell through partnerships, and learn how to prepare for a job interview if the time ever calls for it.

Meet Your No-Nonsense Design Mentor… Made By James

HEY THERE, MATES.

James Martin, better known as Made By James, is transforming the design education landscape with his rebellious creativity and relentless determination. He has dedicated 20 years of his life to achieving creative excellence, being sought after by clients for the impact his work has on businesses and the meticulously crafted experiences he delivers.

He now has one purpose: to build the best designers on the planet.

Through his real-world experience, he understands that to land your ‘dream client,’ you first need to become a ‘dream designer.’ The status quo within the design education space is focused solely on external outcomes,

When the real focus should be on internal transformation. He knows if he can help designers become comfortable with the unpredictability of the real creative world, then the predictable stuff becomes even easier to manage.

His focus is as a mentor to designers, but he is also a best-selling author, public speaker, and creative partner at Lincoln Design Co., where the team works daily with the likes of Disney, Liquid Death, and Nike. He is dedicated to guiding the next generation of designers with action, honesty, and love, creating a future where designers and clients thrive together.